We talk a lot about designing on the web here (obviously!), but rarely mention designing for printed materials.
As bloggers, the majority of our promotion is online. Our readers are online of course, so that makes sense, but it’s also because online is what we know.
We know how to use Twitter, we know which Facebook groups to join, which forums are active, and what blogs to guest post on. That form of marketing is second nature to us, but print is a whole different world.
Would you be surprised to know that it can cost less than $70 to print off 1000 flyers though? And who here would say no to 1000 new readers?