When it comes to blogging, for a designer, the art can feel somewhat lacking in, well, art. So it is natural for the designer inside us to begin craving a new approach to this task, which can at times feel a bit tiresome and trying. Blogging can often feel this way for a designer, because we are not necessarily the best at expressing ourselves through our words. We tend to be much more visual creatures.
We are better at finding the right look than at finding the right words, so blogging can move us a bit out of our comfort zone, even though we tend to have a firm enough grasp on the topics that we tackle.
Art directed blog posts are posts that are designed individually to match the subject of the post, and they tend to break from the usual look and setup of your site. This allows you as a designer to keep a proverbial fresh coat of paint on your site, without having to take the time and make all of the considerations that come with a complete redesign.