Fundamentals of A/B and Multivariate Testing

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A/B And Multivariate Testing

Many companies worry so much about how much traffic they can drive to their website. The real focus should be how can you convert more website visitors? Effective website testing can help increase site performance, usability and conversions.

By using A/B and multivariate testing techniques, you can experiment with different design elements to find a winning combination.

Lets take a look at the fundamentals of both A/B and multivariate testing.

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Educating Web Designers on Google Analytics

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Google Analytics for Web Designers

Most web designers have heard of Google Analytics, but many of them have not taken the time to understand just how valuable the data can be. There is a wealth of knowledge you can gain about your web traffic that can help improve your site design and marketing efforts.

For web designers it is important to understand how visitors are interacting with your site. What pages are visitors landing on? What pages are visitors exiting on? How long are visitors staying on site? Where are visitors leaving in the conversion funnel? All of these questions are crucial for turning a pretty website, into a pretty website that converts!

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