Make Sense of Your Blog With Proximity

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Each page on a blog holds a number of different sections. Each section has a distinct purpose, for example; the title gives a name, and the blogroll gives a list of links. For all of these goals to be fully achieved, each section must be clearly marked out, and then distinguished from its surrounding sections.

Often the most effective way of doing this, is simply through understanding the concept of proximity (closeness). In normal terms:

If a number of objects are physically close together, the brain will classify them as a single group.

To take an example, look at the following image of 4 copies of the Pro Blog Design logo:

Proximity

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Use the Fold To Sell Your Blog on the First Impression

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The ‘fold,’ is defined as the area of the page which a user can see without scrolling down. There is a lot of controversy online about the existence of the fold (Its size differs greatly depending on screen resolution and browser), but there is no need to get into the specifics of where it exists. The concept of the fold is all that matters, and the logic behind it is excruciatingly obvious.

The user sees the top of the page first.

Incredible, eh? In other words, the canvas of your first impression lies in a box just a few hundred pixels high at the top of the page. You need to make the most of this space, and get all the necessary ingredients of your successful first impression into this space.

How Can I Make the Most of This Space?

It is very easy to overdo it, and try to fill as much as possible into the space. The key is self-discipline; put in what is needed, and forget everything else. Consider a warehouse; the building is best used with its contents filed properly in shelves and boxes, with a good amount of space to move around. Of course it’s possible to fill the corridors with many more boxes, but in doing so, you make it much harder to move around and get at the contents of the warehouse at all. The same is true for your blog, if your adverts, promotional copy and sign-up forms are getting in the way of the blog and page titles, you’re wasting your time.

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