New and returning are two very different types of visitor to a blog. One has been here before and knows the drill; the other is still wondering if they’re even in the right place. This is the most basic, but the most important distinction between visitors in your audience.
Why then, would we treat them the same?
The answer is that if we had an easy choice, we wouldn’t. But we don’t have the luxury of such choice. It would take a complicated setup to serve two different pages to new and returning visitors, and might merely confuse your visitors.
Instead, we can use an easier method. We use our regular home page for our regular visitors, and link to a special made-for-newbies page, for the newbies.
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