7 Elements to Make Your Blog Look Great

In What Makes a Design Good?, I talked about the technical aspects of a good design, like site and user goals, branding, and distinction.

I did not however answer the question of what makes a design look good. What makes one blog visually attractive, but makes another one ugly?

There is no mathematical solution, but there is an artsy one. A good looking design is a combination of a number of factors. If your blog succeeds in each of these areas, then the overall effect will be an appealing design.

designtext Image by Nir Tober.

Structure

I have a friend who won’t go into a certain sports store because the layout is too confusing. Men’s clothes next to the women’s, kids next to adults, football tops out on their own etc. I’m sure there is an order to it somewhere, but I can’t see it.

There is a lot of information on a web page. You can order your page in your own mind, but if the ordering is not blatantly obvious to a first-time visitor, they’re going to be overloaded and leave.

Structure and grid-based design are the corner-stones of a well laid out blog.

Further Reading: Designing With Grid Based Approach

Balance

A good design is easy to take in. It allows your eye to glide around the page naturally, without being continually drawn to a certain area of the page.

Think of a see-saw. If you put too much weight on one-side, it will tilt in that direction. But if the weights are equal, it will balance.

In the same way, the weights of the different areas of your page should be equal. The weight of a specific element is affected by its size, but also by its color, its position, and even the detail within it.

Further Reading: Principles of Design: Balance

Color

color Image by Vygotskij.

Color is a scary topic for many people, but it must be braved. The most sure-fire way to ruin a great design is to choose an awful color scheme.

If you don’t trust your eye to pick a good color scheme, there are many tools out there to help you.

Further Reading: Basic Color Theory

Small Details

A person can appreciate complexity in a design. The small details make the overall effect.

You don’t need great works of art in your header, or fancy features in your sidebar. The small details in your site will communicate the level of effort put into a design all by themselves.

It’s working on those details that takes a design from good to great.

Further Reading: Design Is In The Details

Clarity And Emphasis

No reader cares to read all of the content on your page. Most want to read as little as possible. They only need the gist of your points, and then they move on.

Clarity in your design allows one element to differentiate itself from its neighbor, and emphasis on your most important elements, such as post headlines, indicates clearly where the reader should look.

Ample whitespace is a favorite tactic for achieving this. It lets your design breathe, preventing readers from being overloaded and confused.

Further Reading: Give My Web Space

Remarkability

remarkable Image by Orgutcayli.

This is Seth Godin’s word. You normally hear about it in the context of products and services, but it applies to web design as well.

There are two routes that a design can take. Safe and not safe. You can choose a simple color scheme, a regular 2-column layout and a normal Arial font, and make a decent blog. It won’t be anything spectacular, but it will do the job.

A great design does something more. It goes further than the regular web site and it makes itself unique. Great designs have a certain aspect that makes them better than other sites. Something about them that is worth remarking upon.

Further Reading: 25 Incredibly Artistic Websites

Functionality

Design on the web is not based solely on appearance anymore. Even on blogs, the functionality on your page plays a large role. What do you think when you see beautifully laid out threaded comments? Or well implemented Gravatars?

A good blog is much more than a diary with comments. It allows for you to interact with the content, and makes your experience much more enjoyable.

Further Reading: 35 New WordPress Plugins for an Effective Blogging Experience

When you see a web page with great functionality, obsessive attention to detail and no flaws to be found, it gives you high expectations for the site. It says a lot about the blogger.

There are far more than 7 elements to a great design. These are merely my favorites. What do you think makes a design great?

Share

  1. Sarah Jo (1 comments)26 June 08

    For me, type is really important on a blog. That’s more specific than the principles on your list, but it’s worth mentioning because blogs are first and foremost about content, so reading that content must be easy. I specifically like the type design at A List Apart and Wired.com.

    • Betclic (1 comments)26 March 10

      I agree, type is very important, but the elements listed in the article were worth it as well.

    • parier (1 comments)9 May 10

      For me beatiful mais je prefere effectuer parier internet c plus marrant

    • canalwin (1 comments)27 August 10

      These are great tips that may be useful in my opinion.

    • HD Guy (12 comments)30 August 10

      Great tips I enjoy these articles very much. Usability is the most important aspect in my opinion

  2. Zhu (5 comments)26 June 08

    Very good points!

    To me, some blogs are a turn-off, no matter how good the writing is. I hate slow-loading websites, flashy pictures everywhere and worse, people who pile things up (awards etc) in the sidebar.

    Web design takes a lot of effort and I’m not a specialist but I hope we can all follow your basic advice!

  3. Deron Sizemore (34 comments)26 June 08

    Great article Michael! I too think the small details can make or break a site. I’m usually obsessive about very small details that the average person wouldn’t even notice, but I think it makes a big difference.

    As for the functionality, I agree there too. People are doing some amazing things with navigation bars, threaded comments and the gravatars you mention these days. Really adds that something extra to the site that you probably wouldn’t even think about.

  4. Steven Snell (24 comments)26 June 08

    Michael,
    Thanks for the link. Personally, I find clarity and emphasis to be especially important. Blogs are all about content, so it needs to be readable and the right content needs to be emphasized.

  5. Quite Personally – Design Comes Second in a blog. (but a very close second)

    If the content was useful to the reader, why should it matter what is around it?

    Having said that, I have read a blog that was nothing but ads but their content caught the attention of my feed reader, so I can say that their design was flawed, but it was what the title was that attracted me.

    I mean you look at these new “Minimalist” templates that are springing up in blogs, and they aren’t bad to look at, just a little plain.

  6. ajay (1 comments)27 June 08

    you can also add that providing the news source is also a good pratice.

  7. liam (5 comments)2 July 08

    So very, very true. And each point as important as the next I’d say. Its all about working these elements together, you can never rely on one single element.

  8. greven (2 comments)8 July 08

    Nice article. :) Always nice to read some tips concerning the appearance of our blogs.

    If you guys don’t mind could you rate the readability and look of my blog? Because it’s a dark theme and some people don’t like to read white on dark.

  9. Hi.I’ve just made my very first website using weebly.com.I know that using a hosting site isn’t ideal but as I said,it’s my first and i’m just learning.If you could give me some feedback,be it praise,criticism,tips,links,it would be greatly appreciated.Thanks in advance!

  10. i like using simple themes with minimum graphics

  11. Ashutosh (2 comments)7 October 08

    Hey i am looking for wordpress theme… now i will evaluate the themes using these tips… thanks for the tips… :)

  12. MARK Z (3 comments)2 November 08

    I agree that if the design isn’t right, people won’t take the time to read your content. So you might have the best blog in the world, but if everyone is turned off by your color scheme, then nobody will take the time to read your great blog.

  13. jingquan (1 comments)17 November 08

    Agree, unless you’re provding dowloadable contents then it doesn’t matter how bad your site looks, information is still king here, althought not many would want to stay on your site for long.

    Thanks for the tips I’m working on my own wordpress theme.

  14. i agree with your opinon. thank you for this post. very intresting. i like it.

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  16. Handy guide for my ebook. Thanks

  17. maggie (1 comments)18 January 09

    Great Ideas, I know if I see a black background I immediately leave no matter how great the content, it’s just to hard for me to read..
    Thanks
    Maggie

  18. Some very valid points made here and color, affiliate ads and comments that go on forever just tend to stress people out and distract from the purpose of the post. I’m attempting to redesign my template myself so getting tips from more experienced people is always a plus. Nice work, appreciate the advice. Cheers, Robert “Butch” Greenawalt MRHYPERPCS

  19. Wow i just noticed something else which I wanted to comment on…. “The Tags” so you use the tags rather than the categories themselves? Do you find that a more structured method over say using a dropdown menu of categories or categories listed in the side bar for example?
    Not attempting to be critical here :) I was just curious about your opinion. Thanks.

  20. Yes for me layout is number 2 after site content. It’s better to make it eye catching

  21. masipan (1 comments)21 February 09

    Thanks, nice article.

  22. Anthony (3 comments)28 February 09

    I think the spacing of elements can greatly help the user understand the content hierarchy too.

  23. Gez (1 comments)20 March 09

    Thanks for a good read! And you show it off by the way you layout the article with spacing and emphasizing copy – easy to read. Cheers! I’ll be back for more…

  24. Xtence (2 comments)23 April 09

    great post, i especially like the part of Functionality, lots of people forget this one

  25. Thanks for the great article, really useful for anyone starting a blog design.

  26. I have many blogs which are all free,and they are all used the template,some is very good,I think when design a blog, the style is important,I like a generous blog.

  27. AlexG (1 comments)30 April 09

    Functionality is very important for sure.

  28. Adis (9 comments)3 May 09

    Too much color is not good for their eyes…

    Adis’s Latest Post: My Wedding Photos

  29. baloot (12 comments)9 May 09

    very great ideas.
    need to repost on my blog too.
    don’t worry, i’m using totally diff language.. :D

    baloot’s Latest Post: Joomla Tutorial Video: Creating Content (Part 3)

  30. Mozette (1 comments)11 May 09

    Thank you for the new ideas for my blogs. I’m relatively new at this and I’ve got two blogs that are taking off; yet the best-looking one hasn’t got any followers at all. So, I was wondering what I was doing wrong – which ironically is nothing. However, I think I’ll leave my other two blogs the way they are and just change the font and the size of the font on ‘The Book Craze’ because it is a little small.

    Thank you again. You’ve written a great article.

    Mozette’s Latest Post: Art Vandals and Job Offers

  31. Brilliant article! I’m adding a link to it to show that not only what design is all about but even well written copy.

    Great work. Give us some more

  32. r4ds (2 comments)6 July 09

    good info, Thanks for your sharing this information
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  33. zeb (3 comments)11 July 09

    Thank you for this post.
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  34. mobile phone (1 comments)16 July 09

    Brilliant article! I’m adding a link to it to show that not only what design is all about but even well written copy.

    Great work. Give us some more

  35. baloot (12 comments)8 August 09

    hey, love your new design. long time u didn’t change this blog design. to be frankly speaking, i really fall in love with your new blog design. :)

    cheers problogdesign.. u’ve been my design inspiration..

  36. Some great advice there, sometimes i find great blogs, good design, everything is right except that it has a dark background :) if i like the content i will force myself to use it though.

  37. Great article, I agreed with your opinion.
    Thanks.

  38. Truly agree with everyone points yes that is so true small things make an effect these are very basic but important tips before one starts a blog

  39. I have more things to do.

  40. I agree with all your suggestions and I can see them well implemented in this blog. Well done!

  41. Avery (11 comments)31 August 09

    I think there is a big problem,some people can not code,they just use the whole themes they get from the net,they can not change anything after installing their blog.

  42. great article here. i love the site here.

  43. Walther (1 comments)8 September 09

    Hey, Thanks for the great article! Its very helpfull for me!

  44. A blog is very beautiful not not very well.simply.look well.

  45. Thanks for useful tips. I appreciate them very much.

  46. This is informative and useful, thanks for this great post !

  47. A.R Zico (4 comments)28 October 09

    Great job and these are very helpful for me.

  48. I like the descriptive form that you defined in Colors and Functionality, after this i make my mind to reconsider my blog and make some movements and definitely i keep these 7 elements in my mind.

  49. dt (2 comments)7 November 09

    Hi, The design float code does not seem to work and i cant seem to figure out why!

    Can you help?

    Thanks.
    dt

  50. Hans (17 comments)10 November 09

    can you give the tutorials details? May you add new tutorials about your articles.

  51. Gerry (1 comments)14 November 09

    Very great help your article! Thanks a lot!

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  56. nubutbu (2 comments)23 November 09

    may be it is right.

  57. bwin fr (1 comments)25 November 09

    Excellent post very informative, thanks !

  58. m3i zero (1 comments)30 November 09

    i surely i could have excellent design skills as you guys…thanks a lot

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  62. hosting (1 comments)26 December 09

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  68. nfljersey (6 comments)6 January 10

    Structure+color:)

  69. unibet fr (1 comments)6 January 10

    Excellent article, thanks for information.

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  71. Rodger (1 comments)9 January 10

    Thanx, useful.

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  74. WondaMichelle (1 comments)13 January 10

    Hi…I am going back to school at 40 starting January 25th. I would like to start my blog that day. I do not know where to begin. Help me please

  75. Nice article, excellent tips! Thank you

  76. Nice article, ecellent tips!
    Thank you

  77. Thanks for your interesting article.

  78. These points are universally true and not only confined to blog. Choosing a color and theme for a blog is crucial and difficult as peoples tastes are variable. Color completely depends on the targeted traffic , their age and sex etc.

  79. unibet (2 comments)29 January 10

    Article very interesting and informative, thanks.

  80. I still prefer html sites though, they last longer without updated content.

  81. well worth the read.I found it very informative as I have been researching a lot lately on practical matters such as you talk about…

  82. Nice fun on this pictures.

  83. Nice concept, you can demonstrate what you are discussing on your blog trough your own design and pics. Thank you for this post it help me a lot because I also manage blogs for my clients.

  84. Very concise advice! I am currently searching for a new theme for my wordpress blog. I am torn between choosing a design that is dynamic and very artistic between simplicity and less edgy, yet easy to read and navigate through. I want to choose a theme that will be pleasant in every aspect for my readers. I’m doing the research. Thanks for your help.

  85. mcpd (1 comments)23 February 10

    Grea approach as well

  86. Very True… Personally I think that colors and structure play the most important role.

  87. m65 (20 comments)27 February 10

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  97. Jenny (6 comments)28 March 10

    I still prefer html sites though, they last longer without updated content.

  98. m65 (20 comments)28 March 10

    Excellent post very informative, thanks !

  99. Brilliant article! I’m adding a link to it to show that not only what design is all about but even well written copy

  100. nfljersey (6 comments)28 March 10

    Hi.I’ve just made my very first website using weebly.com.I know that using a hosting site isn’t ideal but as I said,it’s my first and i’m just learning.If you could give me some feedback

  101. bally (2 comments)29 March 10

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  111. Yes, color is so important! Good that you’re underlining this.

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  113. Web Design (27 comments)7 May 10

    I strongly believe that whatever interesting and outrageous content you would have on a blog/website, with a crappy design there’s a big chance that the visitors will search the requested information in other places.
    Great points mate!

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  126. Yes, color is so important!

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  130. RIght on the money Mark. I can’t even begin to tell you how many good, and intelligently written webpages I’ve stumbled across and had to abandon from forwarding to clients because the design was just God Awful. Some are just inexcusably bad and from purported web design companies to boot! I’ll keep this on hand as a good primer for people starting out.

    One thing I’d add to the list if I may be so bold: Proper spelling and grammar! I am simply astounded by the appalling lack of both I find so frequently on “professional” websites!

    Thanks Again!

  131. This post was very nicely written, and it also contains a lot of useful facts.
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  167. I like the descriptive form that you defined in Colors and Functionality

  168. Its always good to learn tips like you share for blog posting.
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  175. PLR Articles (2 comments)27 July 10

    This is a good list, blog design is certainly a skill which must be perfected over time. One thing that I guess would come under balance is white space. There must be good spacing between elements to remove any feeling of ‘crampedness’.

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  177. kevin (40 comments)9 August 10

    This is a good article, i am always wondering if i have the best theme and can often fiddle needlessly changing every couple of months. Content is king but first impressions count for a lot too.

  178. Thanks for the info, ill be sure to use the information to make my blogs look better.

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  179. By the way, I think you should include usability/ease of use in the list above. Its no use having great content, balance etc if you can navigate around your site.

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  182. Great article very interesting, thanks for information.

  183. @problogdesign Thank you for this great info.

  184. thanks a lot for sharing my friend. It’s really a nice posting

  185. Hello, a different way to approach webdesign, thank you! ;)

  186. Great advice thanks so much for the post it has been really helpful

  187. Thx for all this good advice.
    You maybe just forget the side of innovation, with widget 3.0 like facebook connect :p

  188. I Agree, unless you’re providing down loadable contents then it doesn’t matter how bad your site looks, information is still king here, although not many would want to stay on your site for long.

    Thanks for the tips I’m working on my own wordpress theme. Pat

  189. Faizan (1 comments)2 September 10

    great, honest and very informative points!
    thanks a ton! looking forward to apply same on mine!

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