Continuity of a path. The first step to increasing readership with design is to draw attention to the article. The second, equally important step, is to keep attention on the article.

Continuity is the idea that when the eye is following a line, it will continue to follow that line until something else draws its attention away, or breaks the line.

We can apply this principle to a blog post as well. When a user begins reading, we want them to continue following the article down. There should be nothing to steal their attention from the column of text.

Ensuring that their focus on the article is not interrupted allows them to more fully, and easily, immerse themselves in the words. In return, you may gain a new subscriber or comment.

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