Redesigning has become a hot topic in the blogosphere, largely because of the redesigns of two of the most popular blogs, ProBlogger and John Chow.com. One blogger went as far as to dub 2007, Year of the Redesigns. Why should time be a factor in a redesign?
Redesigning for the Wrong Reasons
There are many reasons for a blog redesign. However, not all of these are good reasons, and what’s more is that they are no different than they have always been. What makes now so special? Hype.
One of the most frequently mentioned benefits is the hype and attention that a redesign obtains. The amount of attention that John Chow has received cannot be denied, but lest we forget, you are not John Chow. The same level of attention will not be repeated on you. If anything, you will receive less attention than ever as your blog will be lost between the dozens of others changing themes.