Educating Web Designers on Google Analytics

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Google Analytics for Web Designers

Most web designers have heard of Google Analytics, but many of them have not taken the time to understand just how valuable the data can be. There is a wealth of knowledge you can gain about your web traffic that can help improve your site design and marketing efforts.

For web designers it is important to understand how visitors are interacting with your site. What pages are visitors landing on? What pages are visitors exiting on? How long are visitors staying on site? Where are visitors leaving in the conversion funnel? All of these questions are crucial for turning a pretty website, into a pretty website that converts!

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Does Google Custom Search Get More Searches than Regular WordPress Search?

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Back in December I swapped from using the regular WordPress search to using Google Custom Search. The change was very easy to make and Diogo Iglésias wrote up an easy tutorial for it here.

The reason for the change was simple; Google is a great search engine. I realized that every time I wanted to search my own site, I was going to Google and typing in “site:problogdesign.com” and then searching there. If I don’t want to use my own site search, who does?

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3 Codes for a Far Better WordPress Search Page

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The search page in a WordPress blog is normally a bit of an after-thought. I know that until I replaced the WordPress page here with a Google search page, my search results were just like any other category page.

You can do a lot to improve your search results page though. In this post, milo has shown us some of her best techniques for creating a far more useful page.

We will start by adding a counter for the number of results found, then we will highlight the search times in the results themselves, and finally, show you how you can exclude certain categories from your results.

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Make the Move from FeedBurner to Google

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If you’re a blogger, you probably use FeedBurner to monitor your feed stats. It’s a great free service that gives you a lot of details about who’s subscribed to your feed and some tools to promote it.

Google bought over FeedBurner in the Summer of 2007, and are now moving all of the FeedBurner accounts into their Google accounts.

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Make a Google Custom Search For Your Blog, and Make Money

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Do you know that every time a person searches your blog you could make money?

Follow this tutorial and you’ll be surprised.

Why should you use Google Custom Search?

Because the WordPress search function isn’t the best. WordPress just lists every post with the search terms in it, with no priority given to the most relevant posts. Also, WordPress search doesn’t allow you to make money from it, but Google Search does.

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