One of the most important, and sometimes most difficult, parts of web design is deciding what to do with the space that is given you.
Usually, you have around 960 pixels in width and an indefinite height to work with, and it often feels like too much or too little. It’s very valuable when used correctly, but when used incorrectly it can destroy a website’s potential.
There are similarities in real estate. Each piece of property has a different value, some high and some low. Using a beautiful piece of property in the wrong way can diminish its value. By comparing page area in a website to real estate, we can learn a few principles that help us utilize the “property” of a web page to the maximum advantage.