This is the 3rd article in our attempt to answer the question of What Makes a Good Design?. We’ve already covered site goals and user goals, but those only take effect when the use is actually on your site. What about when they’re elsewhere? Or even offline?

A purpose-built, usable blog is great, but if it isn’t strikingly designed, it will be forgotten! If a visitor reads your iPod article today, what is it that will make them think of you the next time they’re looking for iPod info?

Be different. Be unique. Be memorable. And here’s how:

Image by Felipe SkroskiIf you’re reading this, then I imagine you have an interest in blog design. Together, we invest huge amounts of time into tweaking our blogs, or huge amounts of money into paying others to do so. But how do we know our design is actually worth all that effort?

What is it that makes a good blog design?

The 4 Aspects of Good Design

There are many factors, but we can wrap the main ones under 4 umbrellas. These are what I would consider the main elements of a good blog design to be.

1. Achieve Site Goals - What is your purpose for having the blog? What do you want visitors to do?
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