Design Review: NTugo.com

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NTugo
This week’s design review will be a little different. NTugo isn’t just a blog, it’s a blog aggregator, showing posts from all the sites in the network. Matt, the owner, has allowed me to write a review, so here goes!

What Has Been Done Well?

  • Color. Matt has managed to find a shade or two of green that is light enough to look good on the button background, but dark enough to be legible in the main text. The green is the most memorable aspect of this design.

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Advertising vs. Readership. It’s One or the Other.

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The Money CommunityAdvertising and readership are the two things that most bloggers are trying to promote. The thing that isn’t always realised is that you can’t promote both advertising and readership. It is either advertising or readership.

Your blog’s layout contains a number of hotspots. Content in these hotspots, such as that above the fold, is looked at (And then acted upon) more often than content in other locations. It is important to realise that each hotspot can only contain one type of content; either adverts or readership promotion.

Promoting Readership

By choosing to build readership, you are actively choosing to put your adverts into locations where they will perform worse, for the benefit of your readers. In this way, you can more easily encourage readers to subscribe, or simply browse in non-commercial peace. In this way you are hoping to build up a good audience, discussion and contacts.

This approach is best recommended for blogs still in their infancy. You will only continue writing the blog if you feel people are actually reading, and benefiting from it. With small audience, your profits are going to be meagre no matter how well you place them, so why damage your blog’s growth potential?

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