Building a Page for First-Timers – Part 2

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Question Mark We talked previously about how the needs of a new visitors differ from those of a returning visitor.

One way to solve this problem is to create a page specifically for new readers. It is very easy to do, and will help convert more of your one-off visitors into loyal readers.

Don’t Change Your Home Page

The traditional blog home page is well suited for returning visitors. It lists the most recent articles first, it emphasises headline so they can be easily scanned, and has a clear About link for learning more about the blog itself.

This is what a person expects from a blog, and that alone is a good reason to give it to them. The New-Visitor page must be something people choose to use; not something that is forced upon them.

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The Most Important Distinction Between Your Readers – Part 1 of 2

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Your confused first-time visitor! New and returning are two very different types of visitor to a blog. One has been here before and knows the drill; the other is still wondering if they’re even in the right place. This is the most basic, but the most important distinction between visitors in your audience.

Why then, would we treat them the same?

The answer is that if we had an easy choice, we wouldn’t. But we don’t have the luxury of such choice. It would take a complicated setup to serve two different pages to new and returning visitors, and might merely confuse your visitors.

Instead, we can use an easier method. We use our regular home page for our regular visitors, and link to a special made-for-newbies page, for the newbies.

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