A/B And Multivariate Testing

Many companies worry so much about how much traffic they can drive to their website. The real focus should be how can you convert more website visitors? Effective website testing can help increase site performance, usability and conversions.

By using A/B and multivariate testing techniques, you can experiment with different design elements to find a winning combination.

Lets take a look at the fundamentals of both A/B and multivariate testing.

Read More »