Building a Page for First-Timers – Part 2
22 We talked previously about how the needs of a new visitors differ from those of a returning visitor.
One way to solve this problem is to create a page specifically for new readers. It is very easy to do, and will help convert more of your one-off visitors into loyal readers.
Don’t Change Your Home Page
The traditional blog home page is well suited for returning visitors. It lists the most recent articles first, it emphasises headline so they can be easily scanned, and has a clear About link for learning more about the blog itself.
This is what a person expects from a blog, and that alone is a good reason to give it to them. The New-Visitor page must be something people choose to use; not something that is forced upon them.